In the world of fundraising events, one of the simplest — and most powerful — tools is the paddle raise, also known as a fund-a-need or direct pledge. Unlike auctions where donors compete for items, the paddle raise is all about generosity for generosity’s sake. And when done right, it can generate more revenue than any single auction lot.
Here’s why the pledge works so well — and how to maximize its impact at your next charity auction.
Why Paddle Raises Work
The magic of the pledge lies in its clarity and inclusivity. There’s no competition over who “wins” an item — everyone can participate. Guests are inspired by the mission, not the merchandise.
Collective Momentum: When paddles start flying, the energy is contagious. Donors are inspired to give when they see their peers raising hands.
Mission-First Focus: The pledge centers the cause, reminding guests why they’re there.
Broad Participation: Unlike high-ticket auction items, anyone can join in at a giving level that’s comfortable.
Best Practices for a Powerful Paddle Raise
Tell a Compelling Story
Start with emotion. Have a beneficiary, leader, or short video illustrate exactly what donations will achieve. When guests see the impact — a scholarship funded, a family housed, a meal delivered — their generosity grows.Set Giving Levels Strategically
Begin at a high level to inspire leadership gifts, then work down:$10,000
$5,000
$2,500
$1,000
$500
$250
$100
This tiered structure ensures everyone can join, no matter their capacity.Secure Anchor Donors in Advance
Ask one or two major supporters to commit before the event. When the auctioneer announces, “We already have a generous $10,000 pledge to kick things off,” it sparks momentum.Use a Skilled Auctioneer
A professional auctioneer knows how to read the room, pace the appeal, and encourage participation without pressure. They turn generosity into excitement and ensure no giving level is overlooked.Highlight Tangible Impact
Connect each level with a concrete outcome. For example:$5,000 = funds 50 counseling sessions
$1,000 = provides laptops for 5 students
$250 = covers meals for a family of four for a month
Donors love to see their dollars in action.Keep the Energy Up
Recognize donors as pledges come in — clapping, cheering, or displaying names on a screen. Celebration fuels momentum and makes generosity feel joyful.End with Gratitude
After the final pledge, pause to thank the room. A heartfelt acknowledgment ties the giving back to the mission and leaves donors proud of what they’ve accomplished together.
The paddle raise is often the most lucrative part of a charity auction — sometimes raising more than all live lots combined. By focusing on storytelling, inclusivity, and skilled facilitation, you can inspire donors to give boldly and generously.
At Michael Green Auctions, we specialize in crafting and delivering powerful paddle raises that maximize impact. Done right, this moment becomes the emotional heart of your event — and the biggest driver of revenue.
Ready to make your next paddle raise unforgettable?