How to Curate the Perfect Auction Item List

One of the questions I get asked most often by nonprofits is: “How do we choose the right items for our auction?”

Over the years, I’ve learned that a carefully curated auction list can make or break your event. It’s not just about collecting donations—it’s about creating excitement, engagement, and, ultimately, revenue. Here’s how I approach it.

1. Start with a Balanced Mix

I always make sure an auction includes a variety of items. Experiences, tangible goods, and mission-driven packages all have a place. Experiences—like private dinners, travel, or behind-the-scenes access—often generate the most energy, while luxury items and memorabilia appeal to specific collectors. A mix ensures there’s something for every type of bidder.

2. Focus on “Money-Can’t-Buy” Experiences

In my experience, the most sought-after items are those people can’t just purchase in a store. Private tastings, celebrity meet-and-greets, or exclusive tours create bidding wars because they offer a once-in-a-lifetime experience. Those are the items I always prioritize.

3. Know Your Audience

I always ask myself: who will be in the room? What motivates them? Understanding your audience allows me to select items that will generate excitement and participation. If your crowd loves food and wine, curated culinary experiences will outperform generic gift baskets every time.

4. Keep Items Desirable but Achievable

While high-ticket items drive energy, I also include mid-range options. This ensures every guest feels they can participate and win something meaningful. A few “everyone-can-bid” items help maintain momentum throughout the auction.

5. Package Items Creatively

Presentation matters. I like to combine smaller items into themed packages—like a spa day or a date night basket. Creative packaging increases perceived value and encourages competitive bidding.

Curating an auction list isn’t about collecting as many items as possible—it’s about strategy, audience understanding, and storytelling. The right mix of experiences, tangible goods, and mission-driven packages can transform your auction from good to exceptional.

At Michael Green Auctions, I work with nonprofits to design auction item lists that maximize excitement, engagement, and revenue. If you want your next auction to soar, I’d love to connect.

6 Tips to Maximize End-of-Year Giving

Every year, I see nonprofits relying on the final months to meet critical fundraising goals. End-of-year giving can be a game-changer—but it doesn’t happen automatically. Over the years, I’ve helped organizations increase donations during this season, and I’ve learned that success comes from strategy, storytelling, and timing.

Here’s how I approach maximizing end-of-year giving.

1. I Start Early and Plan Strategically

I never wait until December to send appeals. Planning ahead lets me map out communications, highlight key programs, and create a sense of urgency. Starting early gives donors time to engage, plan gifts, and feel connected to the impact of their contributions.

2. I Tell Compelling Stories

Donors give to people and outcomes, not organizations. I help nonprofits craft stories that show exactly what gifts will accomplish. Whether it’s a child receiving tutoring, a family finding shelter, or a community project coming to life, concrete stories make giving tangible and emotionally compelling.

3. I Make Giving Easy and Accessible

I’ve seen too many nonprofits lose donations because the process is complicated. I recommend multiple donation channels—online, mail, text-to-give—so donors can give the way that’s easiest for them. Clear suggested gift levels also help donors understand the impact they can make.

4. I Leverage Matching Gifts and Challenges

Matching gifts are a proven motivator. I always highlight any matching opportunities or challenges that can double the impact of donations. The idea that “your gift goes further” creates urgency and inspires larger contributions.

5. I Engage Donors Personally

A personal touch goes a long way. I send handwritten notes, personal emails, or make phone calls to top supporters. I acknowledge their past contributions, share progress, and make them feel like they’re part of a team achieving something meaningful.

6. I Use Events or Experiences as Catalysts

End-of-year events—whether virtual gatherings, small donor receptions, or even auction-style experiences—can spark giving. I’ve seen donors respond enthusiastically when an event combines connection, celebration, and mission impact. Even a short, well-crafted online experience can significantly boost contributions.

End-of-year giving isn’t just about sending appeals—it’s about creating a strategic, compelling, and personal experience that motivates donors. By combining storytelling, accessibility, and engagement, I help nonprofits maximize both revenue and impact.

At Michael Green Auctions, I work with organizations to design fundraising experiences that inspire generosity and drive results. If you want to make this year’s giving season your strongest yet, I’d love to connect.

The 5 Hidden ROIs of Charity Auctions

When people think about charity auctions, the first question is usually: “How much money will we raise?” And while dollars raised is certainly important, I’ve learned over the years that it’s only part of the story. The truth is, some of the most valuable benefits of an auction don’t show up on the balance sheet the next morning.

Beyond the Paddle Raise

Yes, the live auction and fund-a-need generate immediate revenue—but the real return on investment goes deeper. Auctions give us the chance to connect donors to the mission, build community, and create moments that inspire long-term generosity.

1. Strengthening Donor Relationships

One of my favorite parts of an auction is watching donors leave not just with what they won, but with a stronger emotional connection to the cause. They leave with stories, memories, and a sense of belonging—and that stays with them long after the event.

2. Expanding Your Network

Every time I step onto the stage, I know the room is filled with potential. Guests are often friends or colleagues of current supporters, and an auction becomes their first real touchpoint with the nonprofit. I’ve seen this lead to new sponsors, major gifts, and even future board members.

3. Showcasing the Mission

As an auctioneer, one of my key roles is to weave the mission into every moment of the event. Every item can be framed as more than a prize—it becomes a way to create impact. That kind of storytelling makes giving feel meaningful, not transactional.

4. Building Momentum for the Future

The best auctions don’t just raise money—they build momentum. Donors who have a great time want to come back, bring friends, and get more involved. I’ve seen auctions spark enthusiasm that carries forward into year-round engagement.

5. Elevating the Brand

Auctions are also a chance to show off a nonprofit’s personality. They create excitement, buzz, and moments people want to share. Long after the last paddle is lowered, that energy continues to shine a light on the organization’s mission.

I never measure an auction’s success by dollars alone. For me, the hidden ROI is in the connections made, the networks expanded, and the community strengthened. When done right, auctions don’t just raise money—they help nonprofits build lasting impact.

At Michael Green Auctions, I design and lead events that maximize both revenue and relationships. If you’re ready to unlock the full ROI of your next fundraiser, I’d love to connect.