One of the questions I get asked most often by nonprofits is: “How do we choose the right items for our auction?”
Over the years, I’ve learned that a carefully curated auction list can make or break your event. It’s not just about collecting donations—it’s about creating excitement, engagement, and, ultimately, revenue. Here’s how I approach it.
1. Start with a Balanced Mix
I always make sure an auction includes a variety of items. Experiences, tangible goods, and mission-driven packages all have a place. Experiences—like private dinners, travel, or behind-the-scenes access—often generate the most energy, while luxury items and memorabilia appeal to specific collectors. A mix ensures there’s something for every type of bidder.
2. Focus on “Money-Can’t-Buy” Experiences
In my experience, the most sought-after items are those people can’t just purchase in a store. Private tastings, celebrity meet-and-greets, or exclusive tours create bidding wars because they offer a once-in-a-lifetime experience. Those are the items I always prioritize.
3. Know Your Audience
I always ask myself: who will be in the room? What motivates them? Understanding your audience allows me to select items that will generate excitement and participation. If your crowd loves food and wine, curated culinary experiences will outperform generic gift baskets every time.
4. Keep Items Desirable but Achievable
While high-ticket items drive energy, I also include mid-range options. This ensures every guest feels they can participate and win something meaningful. A few “everyone-can-bid” items help maintain momentum throughout the auction.
5. Package Items Creatively
Presentation matters. I like to combine smaller items into themed packages—like a spa day or a date night basket. Creative packaging increases perceived value and encourages competitive bidding.
Curating an auction list isn’t about collecting as many items as possible—it’s about strategy, audience understanding, and storytelling. The right mix of experiences, tangible goods, and mission-driven packages can transform your auction from good to exceptional.
At Michael Green Auctions, I work with nonprofits to design auction item lists that maximize excitement, engagement, and revenue. If you want your next auction to soar, I’d love to connect.